In recent years, tools like ChatGPT have gone from science fiction to being in everyone’s pocket. For an SME, this isn’t a passing trend—it’s a rule changer. The question is no longer if this technology will impact your business, but howyou’ll use it to win.

What is Generative AI in simple words?

Imagine having a tireless assistant capable of writing emails, designing images, or analyzing sales reports, all from a simple instruction. That’s Generative AI. It doesn’t follow fixed rules; it “learns” from vast amounts of information to create new and original content, acting as a co-pilot for your team.

How can it help your SME today?

At EXIMO, we believe the key is integrating AI to solve real problems. Here are some examples:

• Marketing that sells more: No time for blogs or social media? AI can generate article drafts, video scripts, or post ideas in minutes. Your team just has to review, personalize, and publish.
• 24/7 customer support: Free your team from answering the same questions over and over. A bot trained with your information can handle 80% of frequent queries, letting your staff focus on the complex cases that truly need a human touch.
• Data-driven decisions, not intuition: Instead of spending hours on spreadsheets, you can ask AI: “Summarize this quarter’s sales and tell me the three products with the best margin.” You’ll get a clear analysis in seconds.
• Expansion to new markets: Generate high-quality translations of your catalogs, adapt your campaigns to the language of another country, or draft emails to reach international suppliers.

A Practical Example

Think of a cabin complex in Neuquén. They could use AI to:

• Create personalized itineraries for visitors, combining interests such as mountain trekking, local gastronomy, or lakeside relaxation.
• Write captivating descriptions of the “Seven Lakes Route” for their website, with English and Portuguese versions to attract international tourism.
• Generate stunning images for their social media with ideas like “a paleontological expedition near Villa El Chocón” or “a family skiing at sunset in Cerro Chapelco.”

The 3 Risks to Supervise (and how to avoid them)

• Quality and Accuracy: AI can make mistakes or “hallucinate” data.
  • Solution: Use it as a first draft. Human supervision and judgment are essential.
• Data Privacy: Uploading customer information to public platforms is a risk.
  • Solution: Use enterprise versions that guarantee privacy, or train internal models to handle sensitive data.
• Brand Identity: Overdependence can make your communication sound robotic.
  • Solution: Define a style guide and adapt all AI-generated content to reflect your company’s voice and values.

Your Roadmap to Get Started

1. Diagnosis: Identify 1 or 2 repetitive tasks that consume a lot of your team’s time.
2. Controlled tests: Use free tools (like ChatGPT, DeepSeek, or Gemini) to experiment with those tasks. Measure the time you save.
3. Training: Invest in team education. The goal is not to make them AI experts, but to teach them how to “ask” the tool properly for the best results.
4. Smart Integration: Combine AI efficiency with your people’s experience and strategy.

The future is designed, not predicted

Generative AI is not a threat that will replace SMEs. The real threat is ignoring it. Companies that dare to experiment and adapt these technologies today will not only become more efficient but will also unlock new business opportunities that were once unthinkable.

At EXIMO, we are convinced that the future is designed with the right tools and a clear vision.

Want to know where to start in your company? Let’s talk. We can help you identify the opportunities with the greatest impact on your business.